This week’s Brief moves at the speed of culture - and capital. From beauty brands scaling at Sephora and founders-turned-investors reshaping wellness, to legacy media recalibrating where prestige lives, the throughline is momentum: who has it, who’s reclaiming it, and who’s betting early. We’re tracking new money in beauty, sober-curious social spaces, supplements built around women’s health, and the quiet but telling shifts in fashion retail and entertainment that hint at where attention (and influence) is headed next.
Table of Contents
This Week’s Pins
Beauty & Fashion
Molly Sims’ YSE Beauty Secures $15 million Series A Funding The brand is closing 2025 on a high, launching exclusively at Sephora. YSE heads into 2026 with even greater momentum: according to Sims, the brand is projected to reach nearly $30 million in revenue next year.
Fel Beauty Launches at Sephora Marking a major milestone for the brand founded by former Goop VP, Jaimee Holmes. The move reflects growing demand for clean, credibility-led brands.
Matches to Return Under New Ownership Less than two years after the online fashion retailer filed for bankruptcy, the business - along with its in-house label Raey - has been acquired from Frasers Group in an undisclosed deal by Joe Wilkinson and Mario Maher, founders of the LVMH-backed members-only shopping app Mile.
Finance
Kering Sells 60% Stake in Fifth Avenue Property The French luxury group has faced mounting pressure to pare back its debt, marking this as its second joint venture with private equity firm, Ardian.
Alix Earle Invests in GORGIE The star adds her name to a growing list of creators putting capital behind brands they publicly support. The move aligns Earle with the better-for-you beverage space and underscores how founder-adjacent influence is increasingly translating into equity.
In the News
Prime Video Announces The CEO Club A new docu-series centered on high profile female leaders and the realities of power, ambition, and decision making at the top. The series offers a behind the scenes look at how women navigate influence, visibility, and authority in traditionally male dominated spaces.
Goodbye MTV The beloved name isn’t going away entirely, but Paramount Global will shut down its standalone international music channels by December 31, 2025. The core MTV channel will remain, shifting focus further toward reality and entertainment programming.
The Oscars are Leaving NBC for YouTube The Academy is marking a major shift in how it reaches global audiences. The move shows broader changes in media consumption, signaling the growing dominance of digital platforms over traditional broadcast for tentpole cultural events - and a recalibration of prestige television for the streaming era.
Wellness
NYC’s First Alcohol-free Members Club The Maze has opened, offering a new kind of social space centered on connection rather than cocktails ... Designed for a growing community interested in wellness, creativity, and sober-curious living, the club blends programming, events, and hospitality without relying on alcohol as the main draw - pointing to a broader shift in how people want to gather, network, and unwind.
Allbird’s Co-founder Enters the Wellness Space Husband and wife team, Joey and Liz Swillinger launched Biologica - a new women’s health company offering hormone focused daily essentials across all life stages.
Lemme Doubles Down on Metabolic Health with Fat-burning Gummy The launch taps into sustained consumer interest in metabolism, weight support, and everyday wellness - delivered in Lemme’s signature, approachable, candy-adjacent format that continues to blur the line between supplements and lifestyle branding.
